Equity Direct Distribution Service
The new Equity Direct Distribution service makes it simpler for Italian citizens to invest in the real economy, through a simple, transparent and digital tool.
Seamless integration between the Optiq® trading platform of Borsa Italiana, part of the Euronext Group, and the trading platforms of the main domestic intermediaries, means that retail investors can participate in an Initial Public Offering (IPO) directly from their securities accounts.
They can now access the equity market at the time of the first issuance of a share, on equal terms with institutional investors. This gives them the opportunity to diversify their portfolio investments to match their risk-return profile.
The Equity Direct Distribution service streamlines the share offering procedure for retail investors, allowing companies choosing to list on Borsa Italiana to benefit from the savings of Italian citizens.

It is now easier to invest in Italian companies and support their growth through IPOs.
Benefits of Equity Direct Distribution for IPO

- Channelling private savings towards the real economy
In line with the objectives of the Savings and Investments Union.
- Democratisation of market access
Promotes financial inclusion, encouraging investment diversification and participation by citizens in company financing.
- Support for the growth Italian Issuers
Strengthens the Italian financial market by supporting the nation’s entrepreneurial ecosystem.
- Innovation, efficiency and transparency
Innovations in the IPO process improve its efficiency and accessibility. The use of a single infrastructure standardises processes and removes barriers to investment.
Discover more about all the benefits of the new service for:
Contacts
For further information about the Equity Direct Distribution for IPO service, contact the Team at: borsaitalianaprimarymarkets@euronext.com