Web Advertising
www.borsaitaliana.it and www.reuters.it host advertising in compliance with the EIAA (European Interactive Advertising Association) and IAB Europe standards. Consistently with the market's guidelines, the sites display larger formats, such as Leaderboards 728x90 and Wide Skyscrapers 160x600, and a smaller number of ads per page.
| Format | Dimension (pixels) | Positioning | Borsaitaliana.it | Reuters.it |
 Leaderboard |
728x90 | top | x | x |
| Ticker |
765x30 | top | x | |
| Skyscraper |
120x600 | content | x | x |
| Wide Skyscraper |
160x600 | right | x | |
| MPU |
300x250 | content/right | x | x |
| Video Box |
300x250 | content/right | x | x |
| Pop-under |
max. 550x550 | external | x | x |
| Overlayer |
- | external | x | x |
| Text-link |
- | content | x | x |
| Interstitial |
- | external | x |
To view the Technical Requirements, download the file (
file pdf - 75 KB)
Last update: February
22 2006 - 11:49
ADVERTISING MANAGEMENT
Tel.1: 02/72426.529
Tel.2: 02/72426.265
Tel.3: 02/72426.465
Fax: 02/86464.313
materiali@borsaitaliana.it