Interstitial

A full page, created in Flash, contaning the Sponsor's ad, Reuters' logo, a button to immediately close the message and link to the Client's site.

The Interstitial can last 4 to 10 seconds, after which (or if the user clicks on the message) Reuter's home page appears, containing both the Sponsor's Leaderboard and MPU.

This effective tool, characterized by great click-through rates, is especially suited to launch new products and services.

The ad is sold by impression, and it is always associated to a frequency capping of 1 impression per user, on a daily basis.