(Il Sole 24 Ore Radiocor) - Milano, 8 apr - French spirits company Remy Cointreau said it was launching a transformation plan to regain momentum in its markets and maximizing the potential of its brands in light of the complex economic and geopolitical environment.

"After three years marked by a complex environment, it is time for Remy Cointreau to stand out within its industry," said CEO Franck Marilly.

"RC Forward Plan aims to give us the means to generate our own value creation momentum and thus become less dependent on macroeconomic cycles. It also seeks to strengthen the entrepreneurial and conquering mindset of our teams, building on the group's culture while instilling greater discipline, rigor and performance focus. Our ambition is clear: to sustainably improve profitability in order to generate additional resources to reinvest in growth." To achieve this objective, Remy Cointreau will strengthen the efficiency of the distribution network, refining route-to-market strategies to expand reach and capture untapped growth opportunities. It will increase value creation through enhanced revenue growth management to optimize value generation across all channels. It will also maximize the impact of A&P investments, better allocating resources across brands, optimize the media mix, and focus every investment where it generates the greatest desirability and value, it said.

Furthermore, it will optimize procurement, structuring a global approach to direct and indirect spend to unlock additional resources in support of growth, and, finally, simplify to accelerate execution.

The group will provide further details on June 4, with the publication of its annual results.

The value generated will complement the strategic vision and strengthen the medium-term objectives that will be communicated in November 2026, upon publication of the first-half results, Remy Cointreau said.

The group is also establishing a steering committee within the executive committee, composed of five functions reporting to the chief executive 0fficer.

Luca Marotta was appointed deputy chief executive officer of the group while continuing to oversee Finance, IT and Legal.

Ian McLernon was appointed group chief markets officer and will oversee all regions, including a new emerging markets area created to strengthen the development of these high-potential markets. A group chief brands officer will be appointed at a later stage; in the interim, Franck Marilly will assume responsibility for this function.

The executive committee has also been expanded with the creation of a new Prestige Division overseeing brands Louis XIII, Telmont and Maison Psyche, and of a chief transformation officer role for the duration of the.

transformation plan.

(RADIOCOR) 08-04-26 08:11:38 (0117) 5 NNNN