Church & Dwight buys Miss Mouth's Messy Eater for 325 mln usd
(Il Sole 24 Ore Radiocor) - Milano, 29 mag - Church & Dwight said it had acquired the Miss Mouth's Messy Eater brand for around 325 million dollars.
The transaction closed on May 28, the company said.
Miss Mouth's Messy Eater is a cleaning solution claiming fast-acting, non-toxic, on-the-spot stain removal across multiple surfaces.
Miss Mouth's net sales and EBITDA for the twelve months through December 31 were approximately 80 million and 28 million dollars, respectively.
Its net sales are expected to grow double digits over the next couple years as the brand continues to expand distribution and increase household penetration, Church & Dwight said.
The acquisition is expected to be neutral to Church & Dwight's 2026 EPS, inclusive of transition costs, acquisition-related expenses, interest expense, intangible amortization expense, and incremental marketing.
It is expected to be accretive to cash earnings in 2027.
(RADIOCOR) 29-05-26 14:19:21 (0421) 5 NNNN